Lawrence PloofRegional Branch Manager, MLO


With 24 years in the mortgage and loan industry (including 21 years of sales management), Larry has built an exceptional team at River City Mortgage. Larry helps his customers by matching their needs of purchasing a home with the right product and loan, while guiding them hand in hand through the home buying process. As a real pro the clients can count on through out the process, Larry’s goal is to help his customers save money and get out of debt. He is so committed to this goal that he has topped the High Achiever list 12 times.

As a dedicated team leader, Larry expects that each customer will receive the utmost attention to detail and the highest degree of communication and service possible. When you win, he wins!

Away from work, Larry enjoys spending quality time with family and friends.

NMLS#-284701 |  Verify with Consumer Access

contact details

12724 Gran Bay Pkwy.
Suite 410
Jacksonville, FL 32258

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